Bellmare Hiratsuka

Bellmare Hiratsuka are one of the early clubs of the J-League era, a side from the coastal city of Hiratsuka in Kanagawa Prefecture that helped shape professional football in Japan during its formative years. The club competed as Bellmare Hiratsuka in the J-League before broadening their identity to become Shonan Bellmare, representing the wider Shonan coastal area. Their early years in the professional game were part of a transformational moment for Japanese football culture.

Based in Hiratsuka, Kanagawa Prefecture, Japan, the club competed as Bellmare Hiratsuka in the J-League before transitioning to Shonan Bellmare. They play at Hiratsuka Athletic Stadium and compete in J-League Division 1 and 2. Blue and green are the club's traditional colours, reflecting the sea and the natural landscape of the Shonan coast.

Blue and green stripes define the look of Bellmare Hiratsuka, a combination tied to the club's coastal identity and the Shonan landscape they call home. Their kits from the mid-1990s J-League era carry significant nostalgic value for fans of Japanese football's early professional years, when the nation was falling in love with the beautiful game. The transition to Shonan Bellmare is traced through the evolution of that iconic striped shirt, which has remained the visual heart of the club across every chapter.